9 Key Takeaways From The First Keynote At Social Media Marketing World 2017

social media marketing world 2017

I just got back from attending one of the biggest social media marketing conferences on the planet Social Media Marketing World 2017; a couple of weeks ago. I must confess that I’ve been dying to attend this conference for the past 4 years and I finally made it this year! Also, according to them, I’m the first Srilankan to attend this massive conference, so YAY for that!

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The event comes on top of probably every blog post out there that tells you which are the best SM conferences to attend this year. The event takes place in the beautiful city of San Diego, California every year. SMMW17 website says that some of the recognized brands that attended this year’s conference include Apple, Cisco, CBS Interactive, IBM, Deloitte, Hilton, Humana, Macy’s, Mayo Clinic, McDonald’s, ReMax, Reuters, Sprint, Toyota, the United Way, UPS, WalMart; to name a few. It also says that people from Facebook, Google, LinkedIn, Pinterest, Twitter and other platforms also attended.

120+ Sessions in 3 Days – Totally Worth It

social-media-marketing-influencers-smmw17-speakers

The 3 days of the conference was packed with 120+ sessions. These included 4 Keynotes, multiple sessions on  Content Marketing, Corporate Social, Measurement & Analytics, Social Strategy, Social Customer Service as well as Tactical sessions on the major social networking platforms. They also included multiple Workshops and’a Creator Series’on the topics of Live Video, Blogging, Podcasting, Video & YouTube.

If these details make you kinda wish that you too could have had the opportunity to attend the best social media marketing conference of the year, you still have the chance to catch up on all of these sessions with the virtual ticket to the SMMW17 conference which is still available at the time of publishing this blog post. You can purchase it here at a cost of $697. And no, I’m not getting a cut out of this! lol, I just think it was truly worth it.

If you’re also interested, next year’s conference will be held on February 28th, March 1st, and March 2nd and the tickets are already available at a discounted price  Also, next year they will have two different ticket categories – All access ticket and Creator ticket. If you ask me, would I be going again? Absolutely!

Key Takeaways

SMMW17 Mike Stelzner

On this post, I really would like to share the key takeaways from the first keynote of the event – Social Media Marketing in 2017: What the Newest Research Reveals By Michael Stelzner. Mike is the founder and CEO of Social Media Examiner, founder of the Social Media Marketing Society, and author of the books Launch and Writing White Papers. He also hosts the weekly Social Media Marketing podcast and the Social Media Marketing Talk show.

During his keynote, Mike revealed the hottest trends in social media based on the brand new research they did with the participation of over 5,700 marketers from all over the world. This survey is the 9th edition of their annual Social Media Marketing Industry Report.

The most interesting insight from this survey is that Facebook is the most important social network for marketers as. 62% of those who took the survey have revealed that Facebook is still the most important social media marketing platform for them. Back in 2016, only 55% have said the same thing.

Also, Facebook is updating the News Feed algorithm and marketers are finding it difficult to get around it. In fact, 54% of marketers who took part in the survey had agreed that Facebook’s algorithm has decreased their News Feed exposure in the last 12 months. Only 4% have disagreed with this while  42% were actually clueless about this.

Facebook is Running Out on Ad Space?

Not so long ago, Recode published an article that Facebook says it’s running out of places in the News Feed to show people ads. The consequence of this would obviously be that it’s going to be more and more difficult for marketers to get their content in front of their audience organically.

What is also interesting is that based on the survey, 42% of marketers who’ve said they were uncertain if Facebook’s algorithm has decreased their News Feed exposure, have also said that they post 7 times a day on their Facebook page. Also, 74% of the same audience had said they will be INCREASING their post frequency in future.

Meanwhile, out of the 54% who’ve said they DID see a decrease in their News Feed exposure – are currently posting 8 times per day on their Facebook page and 64% have said they plan on increasing their post frequency as well! Is this the right thing to do?

Less is More for Facebook Algorithm

Mike says, increasing your post frequency is NOT the answer to this and that with the Facebook algorithm – less is more.

Mike’s Advice to Marketers

So what should you as a marketer do, to beat Facebook’s algorithm game and get your content in front of your audience? Here’s Mike’s advice in a nutshell:

  1. Number 1 key to beating Facebook’s algorithm game right now is with Live Video
  2. Refocus on community development. Influencer marketing anyone? In general, as a brand, be helpful to your community and customers
  3. Stop worrying about the big numbers. They won’t make much of a difference
  4. DO advertise on Facebook. But only do so with highly targeted ads so that you don’t have to spend a fortune on them
  5. Instagram is HOT. And you need to get on it! However, you need to work on your content game
  6. Your content must be visual
  7. Messaging is the future. You need to learn how to, in terms of bots and ads
  8. Create Amazing Content (Yes, content is STILL King! LOL)
  9. Make blogging part of your content creation

Details of the Keynote

http://www.socialmediaexaminer.com/smmworld/agenda/

If you’d like to know details of this keynote, in terms of market insights along with why these are important steps and exactly what you can do as a marketer to include these key points in your social media marketing game this year; let me know and I’ll do another post on the details.

I’d also love to know what YOU think about the above steps and if you would actually implement them in your action plan this year. If so, which of them would be most important to you and why? Do share your thoughts with me in comments below. Also, if you disagree with these ideas or have any questions with regard to them, I’d love to hear from you!

Facebook Home Is In Sri Lanka – Have You Got It Yet?

facebook home

I was waiting to download Facebook Home on 12th April as was announced by Mark Zuckerberg but was disappointed when it said ‘not available in your region’ on Google Play. However, this morning my boss said it was finally available on Google Play so I quickly downloaded it to try it out. At first I was a bit confused as to how I was supposed to get out of the Cover Feed and get to my apps. After playing around it for a few minutes I figured it out and quickly fell in love with it.

I love the big images that slide over my screen. I like this better than live wallpapers or other image based wallpapers because these are not just images, they are images from my friends or form the brands I like and follow and each image has a story or a message for me to follow up with.

I also like the fact that I can easily interact with notifications. For the past few months I’ve neglected so many notifications – literary hundreds of them because I don’t want to distract my work-time with Facebook (ironically, thought I HAVE TO BE ON Facebook almost all the time when I’m at work). So this app gives me an easier way to access Facebook on-the-go when I have small pockets of time to ‘waste’ on Facebook.

So yes, so far I’m in love with Facebook Home and I wrote this other post on the Loops Solutions blog – check it out. Maybe some of you are indifferent towards it altogether and couldn’t care less. But don’t judge until you download and try it for yourself. Unfortunately this app is only available on certain mobile phones such as Samsung Galaxy S III, Galaxy Note II, HTC One X and HTC One X+. If you have one of them, lucky you!

I’m curious to know how many of you love this app and how many hate – and of course WHY? So, try it out and let me know what you think. Post a comment here or on Loops blog.

Do you want your Facebook Page – Cover Image done for FREE?

Just a few more days until all Facebook Pages will get a new design. Facebook says that on March 30, 2012 they will be enforcing the new Timeline format on all pages – regardless of whether you have already switched to the new format or clueless about the whole thing and still on the old format.

So, how many of you Page-admins out there are ready for this change?  Have you already changed your page to the Timeline format and published? Maybe you’ve reluctantly converted to the new format but not quite happy with how the whole cover image and the profile image combination looks on your page. Or you don’t have a nice image to put up there at all…

What ever the situation you are in, I’ve got GOOD news for you! The Srilankan social media company Loops Solutions has volunteered to help out absolutely anyone who wants their cover page done – That is, Loops will create a cover page for your Facebook Page, absolutely FREE!

How’s that for a deal? And no strings attached, what so ever. They have just taken it up as a fun thing to do and in general,  just to help out the social media community. If any of you want to make use of this crazy opportunity, email them at inquiry@loooops.com or visit their Facebook Page and ‘message’ them.

 

(Disclaimer: I work for Loops Solutions and I’m the head of social media)

Facebook Timeline for pages and brands has launched!

Almost immediately after “Timeline” for personal profiles were launched, it had been guessed, predicted and prophesied that Facebook would be launching Timeline for Pages. Over the past couple of months, it was rumored that D-day was 29th February, the leap day, the day of the first ever Facebook Marketing conference or fMC – as Facebook likes to call it. And the rumor worked out to be true after all, because Facebook Timeline for pages are HERE!

That’s right! But, at this point, only page admins can view the Timeline. Here’s what it looks like when an admin first walks into the page:

New Facebook Page layout activated from 30th March 2012 - Notice to Page admins

When you click on the blue-color “Preview” button, this is what you get to view:

New Facebook Page layout activated from 30th March 2012 - The initial look

You can read-up on this in detail on Mashable – here. Also, don’t miss this interesting post on AllFacebook.

I’d love to walk you through the “Tour” but I gotta go for now, since I’m planning on watching the fMC live, in about an hour and a half (at the time of writing this post). Facebook will be starting the livestreaming of this much awaited event at 1pm ET or EST (If you’re watching from Sri Lanka, it should start around 11.30pm). If you want to watch, just click here, to go to Facebook’s special site set up just for the fMC.

Time permitting, I’ll add some photos from the tour, but let’s discuss more about Timeline for pages, after the conference.

Au revoir!

P.S.

Must thank Shazly for sending me the google-chat update about this, which I saw on my phone while I was on my way home from work! :D

Why you should activate the new Facebook profile setting – the “Facebook Timeline”

You can love or hate or just be ‘meh’ over the new changes on facebook profiles that were launched during the last week’s f8 developers conference (go ahead and click the link if you’d like to see the recording). But instead of waiting around for the automatic update of your profile from the old to the new – Timeline profile, it would be a good idea to activate the new Timeline now.

Here’s what mine look like:

Although you won’t get to see it on my profile just yet!

Why should I activate my facebook profile to the new Timeline? I already hate it!

Well, whether you and I love it or hate it, Facebook is going to activate it this week. When you activate the new timeline, Facebook says:

Welcome to Your Timeline – Developer Release
Your timeline currently features your top photos and posts. Right now, only you can see what’s here. Take a tour and star, hide or add whatever you want. Then click Publish Now or wait until your timeline goes live on Thursday, September 29, 2011.

So, unless you are planning on abandoning Facebook and deleting your profile altogether or something, my humble opinion is that you should activate the new Timeline now! So that you can check on what’s visible and what’s private and be comfortable with your profile before Facebook activates it on the 29th. Continue reading

Srilanka’s Perera and Sons become active on Social Media

It was just yesterday that I noticed Perera & Sons had started following me on Twitter!

Perera and Sons on Twitter?

I didn’t even know that Perera and Sons were on Twitter before, so I started following them (@pereraandsons) back. Curiosity got the better of me so I asked them a question. An hour or so later, they managed to get me into their conversation. It wasn’t just me, quite a few Tweeps were tweeting about how not only Perera but his sons were also following them! lol

During the conversation with “Perera and his sons” that went on till late into the night, they promptly announced that they will be getting on FourSquare and will be doing some interesting promotions, starting with 15 pre-decided outlets.

Lucky for me, who pass by the Thalawathugoda and the Kotte outlets of the franchise almost daily – it seems that those two outlets ARE on the initial list. Continue reading

Have you seen the “Best Practice Guide” by Facebook?

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Facebook recently published a 14-page PDF document called “Best Practice Guide – Marketing on Facebook” that contains some valuable insights into reaching your business objectives on facebook.

I personally hunt for information like this on various websites and blogs that are dedicated to educating readers, how to do their business on Facebook. So this guide coming from Facebook itself, should contain accurate and precise information for the business community.

Taking a sneak peak into the guide, here’s what you can find :

  • The Facebook ecosystem – Build, Engage, Amplify
  • Five guiding principles
  • Facebook by Objective
  • Helpful resources

Having read the above, I’m sure you want to get your hands on the whole guide right? CLICK HERE to download your free copy.

Let me know if this was helpful for your business and share with our readers, your own “best practices” through your experience (leave a comment).