The Growth Hacking Talks sessions are designed with vital information and activities from the training and workshop conducted exclusively for the GBG organizing teams, conducted by Jon Yongfook based on his popular eBook Growth Hacking Handbook, back in February this year. These sessions and activities focus on highly effective tips and tricks for growing a startup from zero, to over a million users (well, hopefully!)
Time : 6.30 PM
Venue : APIIT City Campus
➡ “Innovation at Google” by Julian Persaud, Managing Director of Southeast Asia, Google Inc.
➡ “Building an ecosystem to foster innovation” by Sanath Fernando
➡ “Using Innovative strategies in Eco Biz” by Sivahar Muthuramalingam
➡ “Innovating Marketing Solutions in the Digital Age” by Shehan Selvanayagam
➡ Refreshments & Networking session with Julian Persaud
Networking With Speakers
The latest activity of Google in Sri Lanka took place today, with Google Srilanka conducting a training program for Agencies on “Google Campaigns“.
Google’s email invitation that was communicated to agencies said that they were committed to developing the agency capacity of Sri Lanka and this they believe would be the catalyst for developing the online market and industry.
Today’s training – Foundation & Intermediary level session on Google Campaigns – was the first of a two-day program. The training session was targeted at new members and beginners to developing campaigns with Google and was held at the Dialog Future World auditorium this morning.
Srinidhi Srinath, Agency consultant for Google South East Asia conducted the training session. First he explained the two different processes that take place when someone types in a search query and hits the “Google Search” button; pointing out that the two different processes; Google search results, which appear on the left side and Google AdWords, which appear on the right side of the page were completely independent of each other. Then he got the crowd to take a closer look at the ad auction in determining the ad position. According to him, Ad rank is equal to the Quality score (or relevance) combined with Maximum cost per click (or the willingness to pay). He also discussed some of the interesting Google projects such as Project Re:Brief and Google Display Network.
The second part of the program – Advanced level training – will be held tomorrow (15th November 2012) for team members of local agencies with experience in developing campaigns with Google.
Meanwhile, Srinidhi Srinath will also speak at another Google related event, GBG Colombo. Also known as Google Business Group in Colombo, the third meetup of GBG Colombo will take place this Friday (16th November 2012) 6.00PM at the Srilanka Foundation Institute on Independence Square. If any of you who are reading, is interested in attending this event, FOLLOW THIS LINK to register and RSVP the event.
Those who have heard of the GBG Colombo, also known as Google Business Group in Colombo and those who have been eagerly awaiting the next GBG Colombo event, you would be interested to learn that the next GBG Colombo meetup will be held on the 16th of November. Here are the details and how to register to attend this event.
Date – Friday, 16th November 2012
Time – 6.00pm
Venue – Srilanka Foundation Institute, #100, Independence Square, Colombo 7
Welcome + Introduction
1. Digital Landscape Overview by Jana Levene – Emerging Markets Programs Manager, Google
2. Improving Your Google Search Rankings by Shamelle Perera – Senior Project Manager, Creative Solutions
3. EndIgnornace.com by Taha Bawa – Founder, endignorance.com
4. TedExYouth by Dilumi Dissanayake – Head Curator, TEDxYouth@Colombo
5. Google+ Workshop by Hadi Mohd Mini – Outreach Program Manager, Google (bring your laptops would definitely help!)
Vote of thanks by Rohan Jayaweera – Country Consultant, Google Srilanka
Refreshments + Networking Session
Click HERE to Register and RSVP the event.
If you’d like to email or notify your friends the ‘Registration + RSVP form’ or invite them to GBG Colombo, use this link: http://bit.ly/UAhOfm
Third GBG Colombo Meetup
This time, the GBG Colombo has great timing since some Google folks are in town. There will be two speakers from Google Inc. scheduled to speak at the November GBG. Jana Levene – Emerging Markets Programs Manager, Google will be speaking about Digital Landscape Overview. The second speaker, Hadi Mohd Mini – Outreach Program Manager, Google will conduct a mini workshop on Google+ which is what I personally can’t wait for! And of course, bringing your laptop for the G+ workshop would definitely help.
What is GBG Colombo
For those who haven’t heard of GBG Colombo yet or what’s Google doing in Srilanka, go read the post I wrote in view of the second GBG meetup in Colombo. They had their first ever meetup back in May this year.
If you’re on Google+ don’t forget to RSVP and invite your friends who might be interested in attending – by going to the official G+ event link HERE:
How can you connect with GBG Colombo
More updates to come, stay tuned :)
Disclaimer: I'm part of the organizing committee at GBG Colombo