Beginner Resources

Going beyond the basics?

Learn how to find your Ideal Customer, How to formulate a social media marketing strategy and how to come up with a content plan so you can publish regular updates on your business’s social media.

Do keep in mind, these videos are taken from FB Live videos. Therefore the format and the conversation is inherently not as ‘produced’ as a recorded video.

Ideal Customer

Also known as Customer Avatar or Customer Persona

Social Media Strategy

Social Media Content